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The growing BPO (Business Process Outsourcing) culture comprising of a huge potential crowd, work in night shifts and at odd hours. Shopping malls in India aren't open 24 * 7 and they aren't truly tapping this potential lot and serving their purpose. Thus home shopping becomes logical as the buyer has the flexibility of time and place at his convenience to make the right purchase without compromising on anything. Unlike the mall there is product categorization and the buyer has the option of choosing his seller on the basis of his requirements. Even local stores could be chosen for buying if a product requires heavy after sales service.
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